I was tasked with giving Epping Forest College an identity — something that would make us stand out from our competitors.
Influenced by my love of Saul Bass and Paul Rand I gave EFC a bold new look. With rough illustrations and blocks of solid colour I feel I created something that looked fresh and contemporary despite it being inspired by 50 year-old design movement.
This “New York School” design-style was applied to course guides, advertisements, promotional give-aways and ten 7m x 3m inspirational quote banners that hung from the ceiling, along the main thoroughfare called The Street”.
Studio photography by Alex Deverill.